Poylphonic · J&J MedTech
Brand Design System
Led the development of Polyphonic’s visual identity and design system for J&J MedTech’s open digital surgery ecosystem.
Poylphonic · J&J MedTech
Brand Storytelling System
Built a scalable storytelling system for Polyphonic, using illustration and motion to make complex surgical technology easier to understand.
Poylphonic · J&J MedTech
Product Illustration System
Developed a product illustration system for Polyphonic, creating visuals for in-product experiences and email notifications that clarify complex surgical workflows.
Netflix
Brand System Refresh
Led the evolution of a global entertainment brand system with sharper visual consistency across audience touchpoints.
EA Madden
Brand Redesign
Led the enterprise-wide rebrand of EA Madden with a visual language built for momentum, energy, and cultural relevance.
Netflix
Brand Promise
Defined a clearer brand promise system for Netflix, connecting entertainment positioning to more consistent storytelling.
Netflix
Storytelling System Redesign
Redesigned Netflix’s internal storytelling system, creating a more flexible presentation framework for teams across the organization.
Snap Originals
Brand Launch & Identity
Launched a distinctive identity for Snap Originals with a flexible brand system built for episodic entertainment.
Global Rebrand
Supported a global rebrand system with expressive campaign language and localized visual storytelling for APAC region.
Anki
Brand Launch & Identity
Led the brand development of Anki and introduced the brand with a cinematic, product-led point of view.
