Case studies

Snap Originals — Brand Identity

The Ask - Develop a brand identity and visual system for Snap Originals
Insight - Created for a mobile experience, all content on Snap Originals is filmed vertically and tailored for vertical viewing.
Strategy - Emphasize the new way of watching premium content.
Execution - Theatrical experience on your phone. One rectangle is being projected and creating a bigger screen implying the content you’re watching is bigger, “greater” than the medium itself. Versatile, built-to-move identity system to feature different genres and types of content.

EA Madden — Visual Identity

The Ask - Establish a connective thread through all brand channels, including product, marketing, broadcast, and social touchpoint.
Insight - Each game mode has its own personality but still is part of the same family.
Strategy - Infinite modularity. Gamified. Dynamic design system that molds and flows into different end uses.
Execution - Leveraging geometric shapes, we built a scalable system that could be used for various seasons and game modes.

Secfi — Graphic Toolkit

The Ask - Build the brand’s social templates and a toolkit that can be utilized across all channels.
Insight - Messaging can be complex due to the nature of the content. Needs a versatile yet consistent system.
Strategy - Establish a clear brand voice
Execution - Easy to follow templates with clear guidance on color, typography, graphs, charts, and use of imagery.

FX Hip Hop Untold — Show Branding

The Ask - Create a look and feel for the new docuseries “Hip Hop Untold” marketing and in-show elements.
Insight - Fifty years into hip hop, the culture has mostly lost its connection to the street. Tell the hip hop’s origin story through lives of “OG’s” who represent a few of the remaining links to the original artwork.
Strategy - Tell the hip hop story from the streets up.
Execution - Emphasis on street culture and leveraging bold graphic imagery, showcase diverse and rich visual symbols that represent hip hop’s connection to art and politics.

Snap Originals — Brand Film

This anthem film welcomes the world to the innovative, mesmerizing universe of Snap Originals and its shows. Our task was to showcase the brand’s new logo that Zoar helped create and to introduce audiences to the evolution of video. To hype this new exciting brand, this film is fast-paced and visually engaging, capturing the broad spectrum of Snap Originals and the vibrant, hyper-colored worlds they inhabit.

Twitter — Global Rebrand (APAC)

As part of the global Twitter rebrand, I was asked to be one of the consultants for the APAC region launch. Previously, internal reaction on the rebrand has been that the design language feels very “American.” I had two specific tasks; one was to partner with Grilli type to develop Korean typeface that works with the new Twitter Sans. And two, with a perspective that feels fitting and unique to each culture, create designs that feel localized to the region.    

EA Madden — In Game Mode Brand Design

Redesigned in-game graphic materials that include icons, mode graphics and motion graphic templates.

Anki — Brand Design

The Ask - Develop a brand identity for Anki, a robotics and artificial intelligence startup, that put robotics technology in products for children.
Insight - Focusing on the launch of their first product, Anki Drive, which is a racecar equipped with artificial intelligence.
Strategy - Video games in the physical world
Execution - Expandable grid system that can be integrated into every area within the brand

Audi — Experiential Design

At the 2015 IAA International auto show in Frankfurt, Germany, Audi constructed bold exhibition architecture showcasing the four key elements of the brand “The Power of Four” - Audi ultra, Audi Technologies, Audi quattro, and Audi Sport. Zoar was asked to direct and create all the media-architecture throughout the exhibition. Telling a story about the four key themes of the Audi brand, and linking the virtual and physical world by synchronizing the movement of the vehicles and the digital film content. The main hall featured four flagship Audi vehicles each mounted to their own 12,000 pixel resolution LED wall. We created the films for each LED screen and orchestrated the movement of all four vehicles to rotate 360 degrees in any direction while interacting with their respective film.  In addition to the main hall Zoar created the ultra film at the main entrance, a 3D stereoscopic hologram in the Technologies tunnel, a sound weather environment for the quattro ice room, and a 320 ft sport tunnel lined with LED panels that lead to the main hall.